Corteva Agriscience ™ serves to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Our employees fulfill this purpose everyday by building/participating in an inclusive culture where we encourage each other to stay curious, think differently, act boldly and do what’s right for our customers, our co-workers, our partners and our planet. With over 20,000 team members from 130 countries, innovating in 140 world class R&D facilities, we have the resources, leadership heritage and partner ecosystem to make a meaningful impact now and into the future.

Demand Generation Effectiveness

Req ID: 208981W-01

Description

• Serves as gatekeeper of market (seeds and CP) and customer data (loyal & new ones)
  • Working with Demand Generation Lead for CP and DSM for Seeds to:
    Establishes processes and tools for Activity Planning (Activity Planning, No. & Farmer Contacts, Activity Calendarization, Activity Tracking)
  • Develop the ff. tools
    • Activity Evaluation & Surveys; Metrics & Improvement Goals – Purchase Intention, Retention, Conversion
    • Cost Tracking: – Cost per Farmer Contact & Cost per Farmer Generated
    • Cost Tracking: – Cost per Farmer Contact & Cost per Farmer Generated
    • Communication Clarity & Effectiveness – Positioning & FAB
  • Develop Grower Programs and tracks implementation, ROI and effectiveness
• Working with Digital Enablement, provides digital platform designed for both Territory and DG planning
• Working with Marketing Communication, designs engagement game tools for DG activities

Qualifications

• Bachelor’s degree in marketing or related field
• Significant experience (7 years minimum) in business to business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization)
• A high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.)
• Strong analytical background and passion for data
• Experience partnering with sales on pipeline development
• Demonstrated ability to interpret and present data relationships between key business concepts
• High level of initiative and ability to work independently
• Passionate professional capable of demonstrating ROI for marketing programs

Apply Now